Marketing
Social Media Guide for Beauty Centers: Finding Customers on Instagram
EasyBooking Team··6 min read
Today, the biggest showcase of beauty centers is not their physical signs, but their Instagram profiles. However, just sharing a 'before-after' photo is no longer enough.
1. Make Your Profile Bookable
There must definitely be a 'Book Now' link (your EasyBooking link) in your bio. Your address, working hours, and the 3 most popular services you offer should be clearly written.
2. Trust-Inspiring Video Content (Reels)
Shoot short Reels videos explaining how the procedures are done. Your customers want to see if they will suffer during the procedure and how hygienic the environment is.
3. Highlight Campaigns in Stories
Share weekly or monthly special discounts in Instagram stories with texts that create a sense of urgency, such as 'Only 5 Slots Left', and provide a link.